Curiosity killed me and I had to visit the four level m&m's store in Leicester Square. Am not a chocolate lover but was amazed how much there was in this store. There was more than chocolate though, clothes, key rings, and all.
Am still amazed how diversified they had gone. Guess the business is not mainly about the chocolate anymore, but more about the branding. m&m has done a good job here, and best of luck with the future.
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