Mobile Ads

On my return from work and looking around the web for latest technology update, I came across this short video courtesy of the BBC. It's about the rapid developing market for mobile advertisement. One of the people interviewed did estimate that the mobile ad revenue will grow to $20bn by end of the year(2011), that is staggering. Even just having a small percentage market puts one in a good position. Take a look at the video. FYI, if you can't view the video this might be due to geographic restriction.



Of course Google and apple already has a presence in the market via the "Google Mobile Ads" and Apple iAd respectively. The free apps we get on the Apple and Android platform also have to be funded some how, hence advertisement on such medium is one of the key means.

The video highlighted that the key to success on the platform is showing the right message to the right person at the right time, the keyword there is "right".

Embassies owing £50m C-charge Fines - London

My stop is just about 2 train stations away but there I was skimming through the Evening Standard Newspaper dated Friday 4 February 2011, on page 25 the headline was "Embassies owe £50m Congestion Charge fines". No I don't work for any of the embassies, nor do I work for Transport for London (TFL) that is owed the money, but I was more interested in the article because Nigeria was amongst the so called "dirty dozen" mentioned. 

Nigeria embassy in London was confirmed to be the 5th bad state as it was owing £2.5m(that is N612.5m @ exchange rate of 245). Of course the United States of America (USA) tops the list as it was owing £4.9m. Germany was 4th with debt of £3.4m, India came in at 6th with debt of £1.7m, Sudan and Ghana came in at 7th and 8th with debt of £1.5m and £1.4m respectively.

I was mostly concern because Nigeria is a country with vast amount of wealth(believe it or not the country still has vast wealth despite all the looting by the previous and present politicians), so that amount we are talking about here should be chicken change for the Government of Nigeria (GoN). The cost of the country having "bad brand" is also something that they should be trying to avoid, don't really know what the monetary value of that is. Do I hear you saying what about USA, the United State Government(USG) can avoid any negative branding that comes it's way as it remains the super power, and in their(USG) case any publicity is a good publicity.

I brought this to the attention of the current president (Goodluck Jonathan) via his facebook page, the comment I posted on the wall is shown below. Do I think anything will be done, well I don't think so, but have done my bit as a citizen to bring it to the attention of the president as well as his 456,190 followers on the facebook page.  

Sir, good day and hope you are well. I was reading the EVENING STANDARD(free paper available to Londoners, here in the UK), Friday 4 Feb, page 25 to be precise. The title of article which am hoping you can help look is "Embassies owe £50m Congestion Charge fines". Unfortunately Nigeria is ranked 5th in the list "branded" dirty dozen, and it is reported we(Nigerians) owe the Transport for London £2.5m (thats N612.5m @ exchange rate of 245). Kindly have a word with the Nigerian Embassy in London to see to the payment(if valid), little articles like this give the country a BAD BRANDING. A country with vast wealth(lets not get into details) can surely afford that.

My recommendation will be that when Nigeria finally starts developing, the strategists also need to consider how the country is represented abroad.

Thanks for reading.