On my return from work and looking around the web for latest technology update, I came across this short video courtesy of the BBC. It's about the rapid developing market for mobile advertisement. One of the people interviewed did estimate that the mobile ad revenue will grow to $20bn by end of the year(2011), that is staggering. Even just having a small percentage market puts one in a good position. Take a look at the video. FYI, if you can't view the video this might be due to geographic restriction.
Of course Google and apple already has a presence in the market via the "Google Mobile Ads" and Apple iAd respectively. The free apps we get on the Apple and Android platform also have to be funded some how, hence advertisement on such medium is one of the key means.
The video highlighted that the key to success on the platform is showing the right message to the right person at the right time, the keyword there is "right".
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