Tuesday 2 March 2010

INTERNET VENTURED CALLED "BLIPPY"

On a slightly cold Monday evening on my way home from work, picked up the free Evening Standard newspaper, the article that took my attention was on the internet venture called called BLIPPY.

Blippy is encouraging you to share your credit card and debit-card numbers with it, as well as your bank account details, Amazon, Blockbusters, iTunes, eBay, GoDaddy accounts, etc. Then it will broadcast the details of every purchase you make using the accounts, in real time, to other Blippy users. According to the site, "Blippy is a fun and easy way to see and discuss the things people are buying."

The brains behind the genius(or crazy idea) are Ashvin Kumar, Chris Estreich, and Philip Kaplan. Am guessing Ashvin and Chris probably met at Stanford, as they both graduated in 2005.

From Ashvin blippy feed, I was able to see that he spent $231.66 at Intercontinental Hotel for 2 nights stay in Houston, around 22nd February 2010. Also observed that he likes his food, a lot, as he eats out at Uzumaki Sushi Restaurant, Ninfas, Lotus Thia Curry, Back A Yard Grill, etc. The fact that am able to know this details might scary to some, but people(excluding you and me) that seriously embrace technology see this as the norm.

Apart from the Marketing companies being able to target customers more precisely, and people trying to show-off how much/where they spend their hard earned cash, I really do not see the point for this.

I will consult MYSPACE to know what type of music you are into. LINKEDIN to know about your career. FACEBOOK to know all about your social life. Now I just need to consult BLIPPY to see what you spend your cash on.....In that case, no need for your autobiography.

Until the security aspect, and benefits to me are clearly highlighted, don't think am in a hurry to join.

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